4 Important Instagram Tools You Should be Using to Increase sales This Year
A lot of times we plan so much for our page and forget to plan for our Instagram stories as well or other tools. It’s great to use tools on your page but you have to start making use of all the Instagram tools beyond your FEED.
So many businesses are taking advantage of Instagram marketing and this means you have to constantly step up your game to make sure the “last comers” don’t come and throw you out of business.
Above all the important tools important for your Instagram business, below are 4 of the vest most important tools;
- Instagram Highlights: Consider this your website on Instagram. Clients can shop or get to know your brand from your highlight so use it effectively. It can contain; About us, Services, Testimonials, New Arrivals, Sales, Size Charts, Pricing, e.t.c.
- Instagram Stories. Whilst you may have people interacting with your feed, a lot of followers may be missing your content because of the way Instagram Algorithm works and so your Instagram stories is another place they can find you.
- Direct Messaging. This is a secret tool for a one on one interaction. To make the best out of DMs, businesses should create a sales funnel for the different audience in the DM; When someone comments on a post, how can it be taken forward via DM?, For new followers, should they get a message? If yes, What?, Existing customers in the DM, how best can the follow up tool be used to drive repeat customers?
These and more should be contained in the DM sales funnel.
4. The Comment Section. This tool is powerful yet underutilized to drive conversion in the sales process.
When prospects drop suggestive comments on your post, rather than respond with bland comments like “thank you”, use questions to gauge their level of interest.
There you have it, go make more than your 2020 target using these tools.
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