About this Business Process and Structure Course
Marketing plans are only as effective as the ROI they produce- and this is achieved when marketing reaches the target audience and provokes the desired reaction. Marketing can be successful when you use an effective methodology called Strategic Marketing.
What You Will Learn
SM 101 – Marketing Strategy
SM 102 – Channel Marketing and Measuring Marketing Metrics
SM 103 – Consumer Buying Journey
SM 104 – Promotions Strategy
Who Is Eligible for This Course
This course is well suited for Entrepreneurs who have business ideas, business plans or those who have Startup/Established businesses. You’ll be learning;
Course Participation
All modules are completed 100% online. Students should have the expectation to commit a period of time on a weekly basis to this course. The Minimum expectation of an entrepreneur is to demonstrate some dedication.
On average, students can expect to spend up to 5 hours (or less) per week on course related work. This time is spent on a minimum of the following activities: reviewing module content, conducting research when needed and preparing questions.
Once enrolled, you will receive your learnings through these methods:
- Recorded Videos
- Audio Transcriptions
- Text Transcriptions
- Live Classes – This is held online to serve as a refresher class and Q & A.
BLA Policies
- No Refunds – Once payments are made, we do not do refunds except for cases where there’s a double payment.
- Once enrolled, you have access to the materials only for 1 month.
Duration
1 Month (April to May)
Instructors
This course content is curated by subject matter experts with focus on practical and easily applicable marketing knowledge, relevant to the African market.
Triciabiz
[show_more more="About Tricia" less="Close" color="#54a14f" size="100" list="»"]Having trained 8,000+ entrepreneurs across Nigeria, Rwanda, Ghana, Kenya etc, Tricia is passionate about entrepreneurship, business growth and man power development with 10+ years of cumulative experience building businesses in Nigeria working across a wide portfolio of clients offering services ranging from Digital marketing, public relations, experiential marketing, brand building and core marketing. Multinationals such as Etisalat Nigeria, Unilever, Glaxosmithkline, Nigerian Breweries, Nokia, Multichoice, British American Tobacco, Mastercard, Emirates, The Bridge Clinic, Japan Tobacco International, D,light, Wrigleys and Coca-Cola are some clients she has worked with in this regard.
Her key competencies include: Brand Building, Training and Development, Marketing & Sales, Management consulting and Public Speaking.
Tim Beighton
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[/show_more]Kesiena Ogbemi
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